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December 15 2012


SMS marketing, its just sexier

Mobile marketing is really a arena of new possibilities with endless scope for interactivity, personalization, and purchasers opportunities. A relatively new idea in the realm of marketing, SMS marketing for small businesses is an excellent tool that frequently gets overlooked. SMS (short message service) marketing is a technique of employing short, targeted texts to market a small business, product, or service.

Mobile messaging

Common reasons for using SMS marketing are going to provide information right to the buyer about special sales, new items and services, or general information about a company or its activities. Since most people read texting almost immediately if they are delivered, it’s almost guaranteed that the audience will browse the information you provide in a SMS message. Finally, since most recipients of SMS marketing messages happen to be familiar with a small company or specific product or service, the written text may be less formal and much more effective. SMS marketing will benefit small enterprises diversely, however. Nevertheless there is limited space in the text massage (about 150 characters), an SMS advertisement enables you to draw a person to discover more info in regards to a sale or promotion.

As an example, smart phones include web browsers making it easy to go from a message having a link right to an internet page containing more information. This way, SMS marketing can lead potential customers in your webpage directly - conserving print or online marketing campaigns. SMS marketing to get a small business is best suited with a complete advertising strategy. Which is - while SMS messages can reach your customer directly, it functions well in tandem with email advertisements that keep your brand ‘top of mind’ for your customers.

Mobile messaging

SMS marketing for smaller businesses must go through the same rules as other kinds of direct contact marketing. In the United States, laws protecting against SPAM also apply to SMS marketing. For this reason, small enterprises that use SMS count on a pre-existing relationship - direct or indirect - to the customer. To avert being an annoyance to customers or violating what the law states, it's quite common practice to get a business to obtain a person’s permission before adding these to this kind of contact list. Digiq Mobile can be a Dallas based mobile marketing company offering mobile websites, mobile apps , SMS marketing, and reputation marketing services. Being a company owner, a very important factor you need to realize is always that SMS or text marketing that is a part of a mobile marketing strategy is way less expensive than traditional as well as email marketing.
Tags: Text marketing
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